Folgers Coffee

When Folgers challenged us to top their “Peter” commercial from the 80s, we rose to the occasion and got people talking about Folgers again.

•Outdoor •Guerrilla •Viral •Broadcast

Overlays placed atop iconic steaming New York City manhole covers on cold winter mornings.

•Communication Arts Advertising Annual
•One Show’s One Magazine
•Graphis Awards Gold
•AdAge’s 10 Most Unexpected Media Placements
•Communication Art Best of Unconventional Advertising
•Best Ads on TV Best Outdoor of the Week
•BrandWeeks Best of Guerrilla Advertising
•NY Post, NY Daily News, over 600 websites

Not everyone is happy in Folger’s world. But this guy can be if he gets the new Low-Acid Folgers.