Neil Levin CD/Copywriter

Head & Shoulders/


A season-long program that got guys to embrace Head & Shoulders with the scent of Old Spice. Sales never smelled so Old Spicey.

Season of the Whiff, explained.

Our part of the Website.

Game Day Warroom.

Facebook posts

Live Whiff-a-Thon, starring C.J. Wilson and Troy Polamalu.

Subway car takeover.