TV, Online, Event,
Unbranded Viral,
Gamification
Head & Shoulders was a brand that most guys didn’t want to talk about or admit using. We set out to get the brand talked about by using humor and sports figures that guys could relate to, instead of the typical beauty spots associated with shampoo. The results: within two years, Head & Shoulders became the #1 Shampoo in the world.
•D&AD Awards •Cannes Lions •Sports Media Marketing Awards: Best Spot Gold •Best Use of a Celebrity •Bleacher Report: Top 50 Funniest NFL Commercials of All Time
Directed by David Shane.
Troy, Hines and Da Beard.
Bleacher Report: Top 50 Funniest NFL Commercials of All Time.
•D&AD Awards •New York Festivals •Creativity Best Spots
“Buzzed”
Over 3 million views. Featured on Good Morning America, TMZ, ESPN, FOX, World Star Hip Hop and more. Created widespread debate about whether Troy was really buzzed or not. He wasn’t.
Online video gone viral. Over 2 million views.
•D&AD Awards
Ah, to live a day in Troy’s hair.
Polamalu Online School of Deeper Learning for H&S Deep Clean.
Dean Rob Riggle introduces the coursework. Produced with
Funny or Die.
“Deep Late Night Learning”
Produced with Funny or Die.
Poetry, Riggle style.
“Spiritual Shampooing”
co-starring Neil Levin as “Guy”.
We insured Troy’s hair with Lloyd’s of London for $1,000,000. But got back sales and impressions worth way more than that.
Featured on Creativity Online.
Polamalooza Online Gaming.