Outdoor, Guerrilla
We set out to draw attention to the dire lack of public toilets in New York. We succeeded.
Foam cut-outs of a urinating man were placed around NYC to draw attention to the lack of public toilets. •Cannes Lions •Communication Arts Advertising Annual •AdWeek’s Best Nontraditional Ads of the Year •Creativity Editor’s Pick •Best Ads on TV: Best Outdoor of the Week •Addy Silver
City trash cans were turned into makeshift toilets. •Communication Arts Advertising Annual •AdWeek’s Best Nontraditional Ads of the Year •Addy Silver
Take One’s were placed in strategic locations. •Communication Arts Advertising Annual •Addy Silver