Head & Shoulders Season of the Whiff
A season-long program that got guys to embrace Head & Shoulders with the scent of Old Spice. Sales never smelled so Old Spicey.
Season of the Whiff, explained.
Our part of the mlb.com Website.
Game Day Warroom.
Live Whiff-a-Thon, starring C.J. Wilson and Troy Polamalu.
Subway car takeover.