Viagra sales were flaccid (oh, there are so many puns you can make on this account). With the introduction of this genre-bending campaign, featuring sexy women talking about erectile dysfunction, sales rose to the occasion (sorry).

Broadcast/Pre-Roll, Satire

If she didn’t get guys who need Viagra to buy it, no one could.

Sexy woman with football. Enough for most guys not to need Viagra.

Ben Stiller obviously got the message, shot-by-shot. Talk about free publicity!

Off to the movies, and beyond.