How do you show that new Tide-to-Go and Tide detergents work? Well, in the world of P&G, you demo them. But who says demos have to be boring side-by-sides?


TIDE-TO-GO “Sarge”
•Cannes Lions
•Effie Bronze
•Real Drill Sergeant

Tide Checkmarks •Cannes Lions •Communication Arts •Addy Silver

Tide Knows Fabrics Best

Tide with Downey “Towel Snap”
•$100,000 budget given as a “Thank You” for our other Tide work.